Marketing

Real-World Experience, Immersive, Internship & Job Prospects

The Queens McColl School of Business Marketing program will provide you with the ins and outs of marketing under the guidance of expert faculty members who are well-connected in the business community. Here, you will develop a foundation and network before stepping out into the business world, and you’ll be part of an institution with clout in the Queen City and beyond.

The Queens University McColl School of Business is accredited by the Association to Advance Collegiate Schools of Business International, a distinction that puts us among the top 6% of business schools worldwide.

Meet Anna Walker ’23

“I owe my current employment and professional fulfillment to the McColl school and the amazing faculty and staff of Queens University. Also, the small class size allowed me to create lasting connections with my professors that led to one-of-a-kind opportunities for professional and personal development.”

Program Highlights

In the Queens Marketing program, you will develop a wide range of marketable skills. Our curriculum explores marketing communications, professional selling, marketing research, and brand management.
You will find unique and compelling internship opportunities in a thriving business community: Charlotte is home to multiple Fortune 500 companies and is the country’s second-largest banking center. Our students intern at companies like Ally, Bank of America, Duke Energy, Ford Motor Company, Hershey’s, Park Sterling, and Siemens.
You will also make valuable real-world connections. Our faculty will help you network and develop relationships to support you in finding exciting and fulfilling internship and job opportunities.
At Queens, our professors and adjuncts bring more than degrees and certifications to the mix; they also bring real-world experience, from building their own marketing firms to working with major corporations.

Your Degree in Action

With a bachelor’s degree in marketing from Queens McColl School of Business, you will be prepared to step into the world of business knowing how to make products and brands resonate across audiences. Graduates are well-positioned to be successful in a range of roles, including:

Market research analyst
Marketing coordinator or manager
Brand manager
Sales Representative
Advertising account executive
Purchasing agent
Promotions manager
Product manager

Selected Courses

Consumer Behavior (MKT 351): This course will provide you with insights into consumer behavior, including the psychology, motivation, and perceptions of individuals and groups.

Marketing Research (MKT 453): Covers the methods and research tools for obtaining and interpreting data from sampling, surveys, and research applications.

Digital Marketing (MKT 460): This course focuses on the techniques for developing and implementing electronic/digital marketing strategies and techniques.

International Marketing (MKT 465): This course focuses on the culture, behavior, and practices for making strategic international marketing decisions.